BeGOAT is an innovative energy drink company that figured out a way to use the trash from coffee fruit and turn it into treasure. We worked to bring their brand to life with a fully-optimized custom website that was interactive and filled with energy.
The Challenge
As a new company, BeGOAT needed a website that showcased its product and launched their brand. Our goal for this project was to enable BeGOAT’s core business goals: create demand, deliver distributor leads, and make it easy for current distributors to manage their account and order more product.
Working closely with RoadTrip, Structure expanded the new brand into a thoughtful digital experience that was appealing on the front end and easy-to-update on the back end.
DrinkBeGoat.com was fully built on WordPress using Elementor Pro, with custom coded animations that incorporated some advanced interactive elements.
The Solution
This simple tech stack enabled RoadTrip and BeGOAT to easily make updates to the website content themselves, without having to engage a professional for the small things. As a new company, this objective was really important.
As Structure, we were intrigued by the efficiency and sustainability of their product. Instead of using the coffee bean and discarding the coffee fruit, they harvested both and turned it into Cascara: a suite of caffeine, antioxidants, and micronutrients.
Strategy
UX Strategy
Information Architecture
Content Strategy
Design
UX / UI Design
Creative Direction
Visual Design
Motion Design
Engineering
Front-end Development
Content Management System