BeGOAT is an innovative energy drink company that figured out a way to use the trash from coffee fruit and turn it into treasure. We worked to bring their brand to life with a fully-optimized custom website that was interactive and filled with energy.
The Challenge
As a new company, BeGOAT needed a website that showcased its product and launched their brand. Our goal for this project was to enable BeGOAT’s core business goals: create demand, deliver distributor leads, and make it easy for current distributors to manage their account and order more product.
![](https://wearestructure.com/wp-content/uploads/2020/05/Artboard-13@2x-1024x640.png)
Working closely with RoadTrip, Structure expanded the new brand into a thoughtful digital experience that was appealing on the front end and easy-to-update on the back end.
DrinkBeGoat.com was fully built on WordPress using Elementor Pro, with custom coded animations that incorporated some advanced interactive elements.
![](https://wearestructure.com/wp-content/uploads/2020/05/Artboard-14@2x-1024x649.png)
The Solution
This simple tech stack enabled RoadTrip and BeGOAT to easily make updates to the website content themselves, without having to engage a professional for the small things. As a new company, this objective was really important.
![](https://wearestructure.com/wp-content/uploads/2020/05/Artboard-14-copy@2x-1024x649.png)
As Structure, we were intrigued by the efficiency and sustainability of their product. Instead of using the coffee bean and discarding the coffee fruit, they harvested both and turned it into Cascara: a suite of caffeine, antioxidants, and micronutrients.
Strategy
UX Strategy
Information Architecture
Content Strategy
Design
UX / UI Design
Creative Direction
Visual Design
Motion Design
Engineering
Front-end Development
Content Management System