Transform your website from a painful liability to a profitable asset.
It’s free! Takes 2 mins.
You know your website needs work, but…
“It’s been busy, and we don’t have much budget to work with these days”
“No one on our team has the time or knowledge to do it ourselves”
“It seems like a hefty investment for a relatively unknown payoff”
You’re not alone! Most of our clients feel the same way. They don’t know how to make their website better. They feel overwhelmed by updating it. They have enough going on as it is. Yet, something must be done because the site just isn’t producing the results you need.
how we help
We’ll fix your website while you work on other things
Structure’s Website Optimization Services are designed for busy leaders like you. Here’s the time it requires:
- 30-minute introductory call
- Review and approve your Website Optimization Plan
- Watch your website start to work
In just a few hours, you can transform your website into a powerful asset that performs exceptionally well and drives your business forward.
It’s free! Takes 2 mins.
website optimization services
Website Optimization Services You Can Trust
By seamlessly integrating SEO, CRO, and intelligent reporting, we consistently deliver growth while ensuring sustainable and measurable results.
Comprehensive SEO Services
Our team of experts is well-versed in the art of Search Engine Optimization (SEO). We ensure your website ranks high on search engine results pages (SERPs), driving organic traffic and maximizing visibility.
Conversion Rate Optimization (CRO) Services
Your website’s conversion rate is pivotal to its success. We specialize in Conversion Rate Optimization, meticulously fine-tuning your site to encourage user actions that matter most to your business, whether making a purchase, filling out a form, or signing up for a newsletter.
Website Speed Optimization Services
In today’s fast-paced world, speed matters. Slow-loading websites deter users and impact SEO rankings. Our Website Speed Optimization Services focus on optimizing your site’s performance, ensuring swift loading times, enhancing user experience, and improving search engine rankings.
Performance Optimization Services
Your website must be at its peak performance to survive and thrive. Our Performance Optimization Services encompass a holistic approach to enhance every facet of your site. From streamlined code to efficient hosting, we’ll revamp your website to deliver unparalleled performance.
Why Trust Structure for Website Optimization Services?
To put it simply, we’ve been to bat… a lot. Our experienced professionals have a track record of elevating websites to their full potential, delivering results that matter.
We understand that every business is unique. That goes for you too! That’s why our services are tailored to align with your specific goals and challenges.
We’re an open book. You’ll always be in the know with our detailed reports that showcase the impact of our optimization efforts.
We’ve covered you, whether it’s SEO, CRO, speed optimization, or comprehensive performance enhancements.
Our ultimate focus is on delivering measurable results that fuel your digital success.
We’re in your corner to answer questions, provide personalized guidance, and ensure you’re always informed about progress.
we’ve got a plan
It’s time to transform your expensive liability into a profitable asset
Schedule a free 30-minute introductory call
Get a personalized website optimization plan
Watch your website work and your business grow
See how we can transform your site for optimal performance and exceptional return on investment. Let’s get started!
It’s free! Takes 2 mins.
When you don’t know where to start
Not sure if you need a redesign?
Many people mistakenly believe they need a redesign to fix an underperforming website. But you can significantly impact your leads and sales numbers with a few simple optimizations to your current website.
Schedule a call with our website experts, and we’ll recommend your best plan!
It’s free! Takes 2 mins.
Website Optimization FAQs
What is Website Optimization?
Website optimization is a multifaceted process aimed at:
- Enhancing your website’s performance
- Driving more traffic
- Increasing conversions
- Boosting revenue
A critical component of this process is Search Engine Optimization (SEO), which involves optimizing various website pages to rank higher in search engine results pages (SERPs) for specific keywords.
SEO improves your online visibility and ensures potential customers can easily find your brand. Additionally, on-page optimization is crucial in providing website visitors with the best user experience, compelling them to take desired actions and convert them into leads.
However, it’s important to note that while SEO is a vital aspect of website optimization, it’s not the sole focus; other optimization techniques also contribute to a well-rounded strategy for improving your website’s overall performance and success.
How much does Website Optimization cost?
We’ve designed our website maintenance options at Structure to cater to your unique needs. We understand that one size doesn’t fit all.
Here’s how it works:
Pay Per Project
This option is perfect for smaller websites that don’t need constant attention.
You only pay for updates and monitoring as you request them. It’s proactive – you tell us what you need, and we take care of it promptly. No more, no less. It’s about staying nimble and addressing your site’s requirements as they arise.
We offer Website Management packages for those who want regular or comprehensive website optimization support in their corner.
In these packages, you get us to update your website regularly and be available to tackle your website maintenance needs as they arise promptly.
With a Management Package, you’ll experience faster turnaround times, ensuring your website is consistently up-to-date and running seamlessly.
For our Management Package clients, we offer additional support in hourly blocks called a Maintenance Retainer.
This option provides a fixed number of extra website optimization or development support each month. You can allocate these hours to various tasks based on your immediate needs.
It’s ideal for websites needing ongoing optimization, ensuring you have the agility to adapt and tweak as your goals evolve.
What exactly does Website Optimization entail?
Website Optimization involves various strategies and techniques to enhance the performance and effectiveness of your website.
It focuses on improving aspects of your website like:
- Search Engine Optimization (SEO): to enhance visibility on search engines
- Conversion Rate Optimization (CRO): to boost user engagement and conversions
- Speed Optimization: to ensure fast loading times and overall
- Performance Optimization: to optimize your website’s functionality
It’s a holistic approach to make your website more user-friendly and results-driven.
Why is website optimization important?
Website Optimization can bring substantial benefits to your business.
It can increase your website’s visibility in search engine rankings, leading to more organic traffic.
Improved user experience and faster loading times can keep visitors engaged and encourage them to take desired actions, such as purchasing or filling out a contact form.
Ultimately, Website Optimization can enhance your online presence, attract more customers, and drive higher conversion rates, contributing to business growth and success.
Are there different types of Website Optimization, and which one is best for my website?
Yes, there are different types of Website Optimization, and the best approach depends on your specific goals and website needs.
A consult call with a Structure website expert should clear it up pretty quickly!
The ideal strategy often combines the primary Website Optimization techniques tailored to your unique business objectives.
How does website optimization work?
Website optimization is a data-driven approach to improving your website that enhances your site’s appeal to search engines and real users.
The good news is that what’s good for search is what’s good for visitors.
Quality in search and quality for humans is the same. Google is trying to satisfy a human searcher, after all.
Step 1: Identify website issues
The process begins by identifying existing issues with your website, as this forms the foundation of any effective optimization effort.
While brainstorming with your team can be beneficial, it’s insufficient to cover all potential problem areas comprehensively. Not to mention, there are just too many variables to optimize your website based on your human instincts accurately.
Therefore, using specialized software tools becomes crucial to thoroughly assess and identify issues related to SEO, page speed, mobile usability, and other critical aspects of your website’s performance.
Step 2: Create a plan for how to fix the issues
Once you’ve identified the issues, the next crucial step is to create a well-structured plan for addressing these issues.
This plan should outline specific actions, priorities, and timelines for each problem area. It’s essential to prioritize tasks based on their impact on user experience, search engine ranking, and overall website performance.
This phase involves collaboration between your team and experienced optimization experts who can provide insights and recommendations tailored to your website’s unique needs.
It also involves setting benchmarks and goals for how you’d like your website to perform.
We call these KPIs (Key Performance Indicators).
They’re how you know if your website performs how you’d like.
The goal is to create a clear roadmap for implementation and success, ensuring that every issue is addressed.
Step 3: Optimize your website
With a comprehensive plan in place, the actual optimization process begins.
This phase involves making the necessary adjustments, improvements, and enhancements to your website based on the identified issues and priorities.
This may include on-page SEO enhancements, code optimizations, content improvements, mobile responsiveness adjustments, etc.
Optimization efforts should be closely monitored, and any changes should be thoroughly tested to ensure they positively impact your website’s performance—and not negatively impact performance.
Website Optimization is both foundational and ongoing.
In other words, a body of work that needs to be completed at the outset.
Then, optimization is an ongoing, iterative process that may involve continuous fine-tuning and improvement to achieve the desired results.
Throughout this phase, your optimization team should provide regular updates and reports.
How can I get started?
Schedule a Free Consult Call to get started. We’ll discuss your goals and objectives, assess your current website, and discuss the best package to improve your website.