Our digital strategy services will provide a plan and real-time feedback, giving you confidence you’re doing it right with guaranteed results.
Every leader who’s ever managed a company’s marketing has said…
“I’ll work on marketing when things slow down”
“I have no idea how much marketing is going to cost”
“Digital platforms and tech are over my head”
Every successful leader you know had the same thoughts about their digital strategy. But leading a company through a digital transformation is not as impossible as it seems—as long as you have a good plan. In this fun and productive workshop with Structure, you’ll get coaching, feedback, and planning from personable digital advisors who will ensure you’re doing it right.
What you’ll get
Walk away from our workshop with a clear path forward
Digital strategy is the key to digital success—especially when it’s personalized to your unique business, industry, website, and customer.
You’ll get that and more with a Digital Workshop:
- 1-day virtual or on-site consulting sessions
- Comprehensive digital strategy plan PDF
- Detailed project budget & timeline
- 90-minute Final Review Session
- Feedback & coaching
During the workshop, we’ll cover every aspect of your digital strategy, and you’ll get answers to all your questions.
If you proceed without a plan, you’ll send potential customers packing
Lose business to your competitors
Confuse customers so they don’t come back
Become irrelevant and outdated in your space
You need the Structure Digital Strategy Workshop! Avoid these problems and walk away with a practical plan and confidence your digital presence will deliver results.
start with strategy
Begin your digital transformation knowing that you’re doing it right
No more spinning your wheels or throwing spaghetti on the wall. You know exactly what we mean! Put your energy into effective digital marketing strategies and online tools to streamline customer interactions.
With years of experience in digital strategy services, web design, development, optimization, and marketing, our Digital Growth System will get you the results you want.
your time investment
Digital Strategy Workshop Schedule
| Time | Topic | Details |
|---|---|---|
| 7:00 p.m. | Meet & Greet | The night before, meet and get acquainted at a provided dinner* |
| 8:00 a.m. | Discovery Session | Kick off the next day with breakfast and the Discovery Session* |
| 12:00 p.m. | Lunch | Enjoy a provided lunch with open discussion* |
| 1:00 p.m. | Strategy Session | Continue into the Strategy Session |
| 5:00 p.m. | Debrief | Virtual call to finalize the strategy and discuss the next steps |
| TBD | Follow-up Call | Virtual call to finalize the strategy and answer pressing questions |
*The provided Meet & Greet dinner, breakfast, and lunch are for in-person workshops only.
your investment
Register for a Website Strategy Workshop
Avoid spinning your wheels and overlooking vital information, and get expert help planning a perfect website that works.
Digital Strategy Workshop
- 1-day Virtual Strategy Session
- Digital Audit & Review
- 90-minute Final Review Session
- Workshop Recordings & Transcripts
- Email Support
- Unlimited Team Members
- Comprehensive Digital Strategy
Digital Strategy Workshop
- 1-day In-Person Experience
- Digital Audit & Review
- 90-minute Final Review Session
- Real-Time Feedback & Coaching
- Additional Q&A Time
- Unlimited Team Members
- Comprehensive Digital Strategy
Want to learn more?
Have questions about the digital strategy workshop? Schedule a call to speak with a member of our team.
Your RETURN ON INVESTMENT
Our Digital Growth System Will Give You More Business
Your marketing techniques will work and give you more leads and sales.
Achieve your business goals
Most marketing doesn’t work because it’s not planned. Benjamin Franklin once said, “If you fail to plan, you’re planning to fail!” An effective digital strategy will ensure your website works and your business grows.
Reach your target audience
A well-crafted strategy will help you reach the right buyers. Before diving into the tactics, you must start with an idea of who you’re trying to reach and how your digital presence can help you reach them.
Create a great impression
Your online presenece is often the first impression customers get of your business. So make sure you design it to impress. However, this doesn’t happen independently—an impressive strategy starts with a plan.
Make products and services discoverable
A digital strategy helps you help customers find what they’re looking for. Ensure customers easily find what they’re looking for and can buy, not just once but repeatedly. Your future self will thank you for planning.
Provide customers with a path to purchase
Give customers a clear path to purchase, and be sure they know how to hire your product or service when ready. A solid digital strategy includes a conversion plan for customers to contact you when they need help.
Guarantee your website is easy to use & understand
Your customers are looking for an efficient website experience. An effective plan ensures your sitemap, navigation, and page structure is intuitive, straightforward, and easy to use.
Not ready to sign up for the Structure Digital Planning Workshops just yet?
We believe deeply in this tool and the process. Because we want you to have an excellent online presence, you can download the Website That Works Planner worksheets for free.
Digital Strategy Workshop FAQs
What is a digital strategy workshop?
Digital strategy is the process of planning, creating, and executing a comprehensive plan to improve your online presence and overall effectiveness in the digital landscape. It encompasses auditing your current digital assets, understanding your target audience, identifying areas of improvement, and developing a strategic plan to achieve your digital goals.
Why do I need a digital strategy plan?
To succeed in the digital realm, you need a well-crafted strategy. An effective digital strategy helps you gain insights into your audience, pinpoint areas for improvement, and create a roadmap for achieving your digital objectives.
Without a clear plan, navigating the complexities of the digital world can be challenging, and your efforts may not yield the desired results.
How much do the digital strategy packages cost?
Our digital strategy packages start at $4,995 for the Virtual Workshop. The on-site and more personalized version starts at $9,995 and may vary based on travel requirements or customized scope of work.
What’s included in our digital strategy packages?
Our typical digital strategy package includes four 90-minute strategy work sessions over two days, which can be conducted virtually or on-site. In addition to the consulting sessions, you will receive a comprehensive Digital Strategy Plan and a Quote for Digital Initiatives.
What does the Digital Strategy Plan include?
The Digital Strategy Plan consists of supporting worksheets that complement each session. Here’s a breakdown of what’s included:
- Session 1 (Strategy):
- Company Worksheet
- Team Worksheet (DARCI Chart)
- Vision Worksheet
- Session 2 (Shape):
- Inspiration Worksheet
- Brand Worksheet
- Session 2 (Systems):
- Customer Journey Worksheet
- Pages Worksheet
- Technology Worksheet
- Session 4 (Schedule):
- Goals Worksheet (Vision, SMART Goals, and KPIs)
- Budget Worksheet
How long does it take to complete a digital strategy?
Whether you opt for a virtual or on-site digital strategy workshop, it typically takes two half-days to complete.
Is investing time and resources in digital strategy worth it?
Absolutely! A digital strategy is crucial for success in the digital landscape.
A well-crafted digital strategy can improve your online performance, enhance your connection with your target audience, and help you achieve your business objectives efficiently.
By partnering with Structure for a digital strategy workshop, you can save valuable time and resources by avoiding costly mistakes down the road.
What is the difference between a digital strategy and a website strategy?
The order of “strategy” goes like this:
- Digital Strategy
- Digital Marketing Strategy
- Website Strategy
- Digital Marketing Strategy
A digital strategy encompasses all online activities, including digital marketing and website strategy, with the overarching goal of achieving business objectives.
Digital marketing, a component of the digital strategy, focuses on promoting products or services, while website strategy specifically targets website performance and functionality within the digital landscape.
Both digital and website strategies are essential components of a successful online presence.
A digital strategy takes a holistic approach, covering all online activities and channels beyond the website. It’s a comprehensive plan that aligns digital efforts with overarching business objectives, emphasizing audience targeting, channel selection, measurable KPIs, and adaptability in the ever-evolving digital landscape.
In contrast, a website strategy concentrates on optimizing the user experience, structuring content, improving SEO for increased organic traffic, and mapping out conversion pathways within the website. While it plays a pivotal role in the broader digital strategy, its primary objective is to ensure the website effectively supports the overall business objectives in the digital ecosystem.
What’s the difference between brand strategy and digital strategy?
Brand and digital strategies serve distinct purposes but are interconnected and complementary.
Brand strategy focuses on defining a brand’s identity, values, and positioning, often involving workshops to uncover brand purpose, positioning, and persona development.
Digital strategy, on the other hand, is a broader plan that includes all online activities to achieve business goals. It translates the brand essence into a cohesive digital presence, encompassing the website and digital marketing, social media, and other online channels.
While brand strategy guides the overall brand direction, digital strategy ensures that the brand’s digital representation aligns seamlessly with its identity and goals.
How does content strategy play into digital strategy?
Content strategy is a critical component of a digital strategy, as it ensures that your digital efforts effectively communicate with and engage your target audience while supporting your business goals.
Here’s how content strategy is integral to a digital strategy:
User Engagement
Content strategy focuses on understanding audience needs and preferences, leading to the creation of content that resonates with users and enhances engagement.
SEO Optimization
Content strategy incorporates SEO best practices, including keyword research and optimization, to improve visibility on search engines and attract organic traffic.
Conversion Pathways
Content strategy maps out clear conversion pathways on your digital channels, guiding users toward desired actions, such as lead generation or sales.
Audience Targeting
Content strategy tailors content to specific audience segments, ensuring your digital efforts are relevant and appealing to different user groups.
Value Delivery
Content strategy ensures that the content you create delivers value to users through informative blog posts, compelling product descriptions, engaging videos, or other formats.
Data-Driven Decision Making
Content strategy relies on data and analytics to measure content performance and make informed adjustments to optimize results.
Overall, content strategy plays a pivotal role in creating a seamless and engaging digital experience for your audience, aligning with your digital strategy’s objectives.
What role does social media play in digital strategy?
Social media plays a significant role in digital strategy, enhancing visibility, engagement, brand building, and customer satisfaction.
Here’s how social media contributes to a successful digital strategy:
Increased Visibility and Traffic
Sharing digital content, such as blog posts, videos, or promotions, on social media platforms increases your online presence and drives traffic to your digital channels.
Brand Awareness
Consistent social media activity helps establish and maintain brand awareness by keeping your brand in front of your target audience.
Audience Engagement
Social media platforms provide direct communication channels for engaging with your audience through comments, messages, and discussions.
Content Distribution
Social media enables you to share your digital content, making it accessible to a wider audience and driving traffic back to your website and other digital assets.
SEO Benefits
Social signals, such as likes, shares, and comments on social media, can indirectly impact your website’s search engine rankings.
Lead Generation
Strategic promotion of products, services, or lead magnets on social media can drive users to your website and encourage them to take desired actions.
Customer Support
Many customers use social media to ask questions, seek assistance, or provide feedback. A responsive social media presence allows you to address customer inquiries promptly.
Data and Analytics
Social media platforms provide valuable data and analytics tools that help you track the performance of your social campaigns and their impact on your digital strategy.
Community Building
Social media allows you to build a community around your brand or industry, leading to user-generated content and word-of-mouth marketing.
By incorporating social media into your digital strategy, you can leverage these benefits to effectively achieve your digital objectives and connect with your audience.
How can I get started?
Schedule a Free Consult Call to get started!
During this call, we will discuss your goals and objectives, evaluate your current digital assets, and determine the best package to enhance your digital presence.
Contact us today to take the first step towards digital success!