Western Interlock is a paving stone manufacturing company with state-of-the-art manufacturing facilities in Oregon and Washington. We worked on a website redesign to bring their brand into the present day with a fresh look in a fully optimized digital experience, with lead generation and thought leadership at the center.
Challenge
The Western Interlock website needed a new look that better matched the quality of its brand and the products it delivered. It also had to facilitate high-traffic DIY blog content and be easy to navigate.
Solution
We stretched their current brand while delivering a simple yet strategic information architecture with simple navigation that was easy for customers and team members.
Results
The result is a beautiful and swift experience for potential buyers that’s optimal for mobile and built for engagement. Within a few days of launch, estimate requests and traffic more than doubled.
Up, up, and up some more
This website redesign helped potential customers discover and engage with Western Interlock’s highly successful DIY marketing campaign at a much deeper level. As a result, we’re seeing the most significant increase in new users, the lowest bounce rate, most extended session durations the company has ever seen. Not to mention a backlog of sales requests they couldn’t be happier about.
The following statistics were reported by Google Analytics 30 days after launching the updated website.
users
43.8k
+65.0%
sessions
57.7k
+59.9%
bounce rate
77.6%
-2.9%
ave session duration
00:01:24
+12.1%
Beyond the project
Beyond WesternInterlock.com, our work on this website redesign brought about an evolution of digital thinking at Western Interlock—and instituted a more refined approach to branding and marketing moving forward.
We hope this site ushers in a new era for Western Interlock and the hardscaping industry.
Strategy
Website Strategy
User Testing
Information Architecture
Content Strategy
UX Strategy
Design
Website Design
UI / UX Design
Visual Design
Creative Direction
Motion Design
Accessibility
Content
Copywriting
Art Direction
Development
WordPress Website Development
Front-end Development
Back-end Development
Quality Assurance
Consulting
WordPress Website Management