Western Interlock is a paving stone manufacturing company with state-of-the-art manufacturing facilities in Oregon and Washington. We worked on a website redesign to bring their brand into the present day with a fresh look in a fully optimized digital experience, with lead generation and thought leadership at the center.
![](https://wearestructure.com/wp-content/uploads/2021/04/Western-Interlock-Website-Redesign-Screens.jpg)
Challenge
The Western Interlock website needed a new look that better matched the quality of its brand and the products it delivered. It also had to facilitate high-traffic DIY blog content and be easy to navigate.
Solution
We stretched their current brand while delivering a simple yet strategic information architecture with simple navigation that was easy for customers and team members.
Results
The result is a beautiful and swift experience for potential buyers that’s optimal for mobile and built for engagement. Within a few days of launch, estimate requests and traffic more than doubled.
![WesternInterlock.com Website Redesign](https://wearestructure.com/wp-content/uploads/2021/04/IMG_0486-1-scaled.jpg)
Up, up, and up some more
This website redesign helped potential customers discover and engage with Western Interlock’s highly successful DIY marketing campaign at a much deeper level. As a result, we’re seeing the most significant increase in new users, the lowest bounce rate, most extended session durations the company has ever seen. Not to mention a backlog of sales requests they couldn’t be happier about.
The following statistics were reported by Google Analytics 30 days after launching the updated website.
users
43.8k
+65.0%
sessions
57.7k
+59.9%
bounce rate
77.6%
-2.9%
ave session duration
00:01:24
+12.1%
Beyond the project
Beyond WesternInterlock.com, our work on this website redesign brought about an evolution of digital thinking at Western Interlock—and instituted a more refined approach to branding and marketing moving forward.
We hope this site ushers in a new era for Western Interlock and the hardscaping industry.
Strategy
Website Strategy
User Testing
Information Architecture
Content Strategy
UX Strategy
Design
Website Design
UI / UX Design
Visual Design
Creative Direction
Motion Design
Accessibility
Content
Copywriting
Art Direction
Development
WordPress Website Development
Front-end Development
Back-end Development
Quality Assurance
Consulting
WordPress Website Management