Without a website strategy, you’ll send potential customers packing. Start with a plan and design a website that customers love.
Website Strategy Packages
Avoid spinning your wheels and overlooking vital information, and plan a perfect website that works.
- 5-Point Website Audit
- Three 90 Min. Strategy Sessions
- Recorded Calls & Transcripts
- Website Plan PDF
- Website Design Quote
- Confidence You’re Doing It Right
want to learn more?
Download the worksheets used during the Structure Website Planning Workshop and read an in-depth article about the website planning process.
What to Expect from Our Website Strategy Services
Strategy cannot be simulated—it’s personalized by nature to your unique business, industry, website, and customer.
Every website strategy package hinges on three 90-minute video consulting calls with a website strategist. During these calls, we’ll cover every aspect of your website—and you’ll get time to ask any burning questions.
FREE WEBSITE AUDIT
Try Before You Buy with a No-Charge Website Audit
Schedule a complimentary, 30-minute consult call, and we’ll provide a 5-Point Website Audit of your current website for free! Try us before you buy from us.
Our Website Strategy Packages are Proven to Perform
When you’re ready to design or redesign your website, Structure is here to help you get started.
With years of experience in web strategy, design, development, optimization, and marketing, our team will help you make a comprehensive website plan.
why website strategy?
It’s Time to Plan a Website That Works
Ensure your website works and helps you reach your business goals.
Achieve your business goals
Most websites don’t work because they’re not planned. Benjamin Franklin once said, “If you fail to plan, you’re planning to fail!” An effective website strategy will ensure your website works and your business grows.
Reach your target audience
A well-crafted strategy will help you reach the right buyers. Before designing and building your website, you must start with an idea of who you’re trying to reach and how your website can help you reach them.
Create a great impression
Your website is often the first impression customers get of your business. So make sure you design it to impress. However, this doesn’t happen independently—an impressive website starts with a plan.
Make products and services discoverable
A website strategy helps you help customers find what they’re looking for. Ensure customers easily find what they’re looking for and can buy, not just once but repeatedly. Your future self will thank you for planning.
Provide customers with a path to purchase
Give customers a clear path to purchase, and be sure they know how to hire your product or service when ready. A solid website strategy includes a plan for customers to contact you when they need help.
Guarantee your website is easy to use
Your customers are looking for an efficient and usable website. An effective plan ensures your sitemap, navigation, and page structure is intuitive, straightforward, and easy to use.
Website Strategy Common Questions
What is website strategy?
Website strategy is the process of planning, creating, and executing a plan to improve your website’s performance. It includes auditing your website, understanding your audience, identifying areas of improvement, and developing a plan to make those improvements.
Why do I need a website plan?
To improve your website’s performance, you need a strategy. A well-crafted strategy will help you understand your audience, identify areas of improvement, and develop a plan to make those improvements.
How much do the strategy packages cost?
Packages start at $1,495 and go up depending on the scope of work.
What’s included in your packages?
A typical package includes three 90-minute strategy work sessions. They’re typically remote but could be done in person for an additional fee. Deliverables include completed Website Planning Guide worksheets and a Web Design Quote.
You may get a website audit, wireframes, or user testing feedback recordings, depending on your package.
How long does it take to complete a website strategy?
A website strategy can take anywhere from 2-4 weeks, depending on the scope of work. Most Website Planning Packages take two weeks.
Is spending time and money planning a strategy for my website worth it?
Yes! A website without a strategy will STRUGGLE.
On the other hand, a website with a well-crafted site strategy can help you improve your website’s performance, speak to your audience, and achieve your business goals.
Spend three weeks with Structure to plan your website, and we’ll save you three months of mistakes.
How can I get started?
Schedule a Free Consult Call to get started. We’ll discuss your goals and objectives, assess your current website, and develop a plan to improve your website’s performance.