HydroSide is bringing technology and automation to the irrigation niche of the agriculture industry. As an industry disrupter, HydroSide needed a bold website and digital experience that looked, felt, and smelled less like farm equipment and more like farm technology.
Challenge
HydroSide needed a new website that matched its role as a technology disrupter in the marketplace. The efficiency of their product offering was opposed to the confusing user interface customers experienced on their website.
Solution
After a deep dive into their user needs, we uncovered a much deeper story that guided the web strategy and information architecture. With creative copy and a fresh visual design, we could use the client’s existing CMS to transform this website.
Results
A website redesigned with a straightforward and more strategic approach to communicating the information growers were looking for.
Early traction
HydroSide not only provides a fresh face in their space but delivers a solution to a real problem farmers and growers have across the world.
Due to their bonafide product-market fit, HydroSide.com gets thousands of new organic visitors each month without much effort. The extra consideration we put into performance, accessibility, and implementing best practices made both Google bots and actual humans happy when they visited the website.
The back-story
Our team came-in early as a digital advisor for the HydroSide founders, back in 2018 when the company was mostly just an idea.
The HydroSide website redesign was a long time coming, but that’s part of what made the project successful. There were years of foundational work together before we redesigned the website. As is often the case, the HydroSide website is more than just a pretty faceāit’s an engaging storyteller and an effective sales tool.
As is often the case, we operated as a true partner and close extension of their marketing team. The relationship with HydroSide continues as we help develop their digital presence and make advanced enhancements to their website to help them both move forward and stay ahead.
Strategy
Information Architecture
Content Strategy
UX Strategy
Design
UI / UX Design
Visual Design
Content
Copywriting
Art Direction
Development
Front-end Development
Back-end Development
Quality Assurance
Consulting
