Structure

Tag: EarthCruiser

  • HydroSide Website Redesign

    HydroSide Website Redesign

    HydroSide is bringing technology and automation to the irrigation niche of the agriculture industry. As an industry disrupter, HydroSide needed a bold website and digital experience that looked, felt, and smelled less like farm equipment and more like farm technology.

    Challenge

    HydroSide needed a new website that matched its role as a technology disrupter in the marketplace. The efficiency of their product offering was opposed to the confusing user interface customers experienced on their website.

    Solution

    After a deep dive into their user needs, we uncovered a much deeper story that guided the web strategy and information architecture. With creative copy and a fresh visual design, we could use the client’s existing CMS to transform this website.

    Results

    A website redesigned with a straightforward and more strategic approach to communicating the information growers were looking for.

    Early traction

    HydroSide not only provides a fresh face in their space but delivers a solution to a real problem farmers and growers have across the world.

    Due to their bonafide product-market fit, HydroSide.com gets thousands of new organic visitors each month without much effort. The extra consideration we put into performance, accessibility, and implementing best practices made both Google bots and actual humans happy when they visited the website.

    The back-story

    Our team came-in early as a digital advisor for the HydroSide founders, back in 2018 when the company was mostly just an idea.

    The HydroSide website redesign was a long time coming, but that’s part of what made the project successful. There were years of foundational work together before we redesigned the website. As is often the case, the HydroSide website is more than just a pretty face—it’s an engaging storyteller and an effective sales tool.

    As is often the case, we operated as a true partner and close extension of their marketing team. The relationship with HydroSide continues as we help develop their digital presence and make advanced enhancements to their website to help them both move forward and stay ahead.

    Strategy

    Information Architecture
    Content Strategy
    UX Strategy

    Design

    UI / UX Design
    Visual Design

    Content

    Copywriting
    Art Direction

    Development

    Front-end Development
    Back-end Development
    Quality Assurance
    Consulting

  • EarthCruiser Website Redesign

    EarthCruiser Website Redesign

    EarthCruiser manufactures luxury Overlanding vehicles. What began in Australia and made its mark in Bend, Oregon, is now an iconic global brand. To ensure the world saw EarthCruiser as the trustworthy brand they are, we created a website as exciting as the vehicles themselves.

    Challenge

    Any EarthCruiser owner trusts their vehicle can traverse the most challenging terrain without fail—because it will. But EarthCruiser found that potential customers couldn’t navigate, let alone traverse their website without encountering a problem. Not to mention, it didn’t display the quality of the products and services they provide.

    Solution

    The EarthCruiser website was full of generic messaging, dense architecture, and shallow details of what the brand offered. Embracing the creative direction of “Show, Not Tell,” we reimagined the EarthCruiser website from the ground up. With rich media front and center, we unveiled a fresh experience that customers could trust.

    Results

    The transformation is an inspiring responsive website that shows EarthCruiser customers what’s possible wherever life takes them. Furthermore, this project launched the future of the EarthCruiser digital experience, including a custom Vehicle Recommender that dynamically populates product recommendations for customers.

    WordPress Integrations

    The work included integrating the website with many of EarthCruiser’s marketing and sales systems, including HubSpot and MailChimp.

    We set up the Vehicle Recommender so that the sales team could see each user’s recommendation and contact information so they could follow up and have visibility into what the customer is looking for.

    Beyond the Project

    EarthCruiser.com launched without a hitch. Some team members said it was the smoothest website launch they’d ever seen.

    During this website redesign, we operated as a critical extension of their marketing team. Much to the project’s success, we’ve taken over the website’s management and continued working together on additional phases of website work to enhance the user experience further.

    Strategy

    Website Strategy
    Information Architecture
    Content Strategy
    UX Strategy

    Design

    UI / UX Design
    Visual Design
    Website Design

    Content

    Art Direction

    Development

    WordPress Website Development
    Front-end Development
    Back-end Development
    Quality Assurance
    WordPress Website Management