HydroSide is bringing technology and automation to the irrigation niche of the agriculture industry. As an industry disrupter, HydroSide needed a bold website and digital experience that looked, felt, and smelled less like farm equipment and more like farm technology.
HydroSide needed a new website that better matched its role as a technology disrupter in the marketplace. The efficiency of their product offering was diametrically opposed to the confusing user interface customers experienced on their website.
After a deep dive into their user needs, we uncovered a much deeper story that guided the web strategy and information architecture. With creative copy and a fresh visual design, we were able to use the clients existing CMS to transform this website.
A website redesigned with a simpler, yet more strategic approach to clearly communicating the information growers were looking for.
HydroSide not only provides a fresh face in their space, but delivers a solution to a real problem farmers and growers have across the world.
Due to their bonafide product-market fit, HydroSide.com gets thousands of new organic visitors each month without much effort. The extra consideration we put into performance, accessibility, and implementing best practices made both Google bots and real humans happy when they visit the website.
Our team came-in early as a digital advisor for the HydroSide founders, back in 2018 when the company was mostly just an idea.
The HydroSide website redesign was a long time coming, but that’s part of what made the project such a success. There were years of foundational work together before we embarked on redesigning the website. As is often the case, the HydroSide website is much more than just a pretty face—it’s an engaging storyteller and an effective sales tool.
As is often the case, we operated as a true partners and close extension of their marketing team. The relationship with HydroSide continues as we help develop their digital presence and make advanced enhancements to their website that will help them both move forward and stay ahead.
UI / UX Design