The problem is apparent. Your customers spend significantly more time online daily (thank you, COVID-19). Therefore, the distant dream of redesigning your website someday is no longer just important—it’s urgent. You need a web design company to help.
So you’ve started looking for a web designer or web design company to help. But what you find is discouraging at best.
- Most web design agencies are constantly chasing new clients (because they can’t keep the ones they have).
- Most web design agencies keep their best ideas to themselves (because they’re afraid they’ll be mocked if it’s dumb).
- Most web design agencies create distance in their client relationships (to protect themselves from being hurt when things go south).
Ironically, these flaws are why so many people have bad experiences with web design agencies in the first place.
These flaws hurt a web agency’s ability to forge a long-term relationship with their clients—and do great work! Because it causes them to avoid the problematic things that produce results.
Does that sound like the kind of web design partner you want to hire?
3 things to look for before you hire an agency
1. They do good work
This could go without saying, but your web design company needs a portfolio of work proving their capability.
They don’t need a huge portfolio or even a portfolio of work with big clients like Google and Airbnb. What you should be looking for are website projects like yours. Their projects should have a style you like. Their projects should function how you like.
2. They make time to understand you
A lot of web design companies solve problems that don’t exist. In other words, they slap on a solution that doesn’t solve anything. A good web design company starts a relationship by understanding your face. If they don’t, they don’t care.
This means that your web design team should give first. They should give their time, money, and effort to understand you and try to win you over. This often takes the form of a discovery conversation or pilot project so they can dig into what you’re up against.
3. They’re not too expensive or too cheap
Too many people spend too much or too little on a website. They either hire an agency with too much baggage and drama, so it’s costly, or they hire a freelancer on Upwork who does a crappy job and hardly costs anything.
Think of your website as a car, truck, or boat. It’s a machine that you buy to give you what you want. A good car, truck, or boat gives you fun, comfort, or safety.
If you were buying one today, you wouldn’t buy the most luxurious option because it would probably be way more than you need. You also wouldn’t buy the cheap crap because it wouldn’t be as fun, comfortable, or safe.
You’d look for a car, truck, or boat that will be a good investment and will give you what you want. You should be willing to pay enough to ensure you get what you want.
Don’t settle for cheap, easy, or sleazy
If you’ve been in business for any time (or watched The Godfather), you’ve heard the phrase, “It’s just business. It’s not personal.” That’s just a lie web design companies tell to preserve their ego and self-confidence.
We believe business is personal.
This changes everything.
At Structure, we live and work by this code. Business is personal. This belief means we embrace uncommon levels of humility, selflessness, and transparency for the good of our clients.
We make everything about the client. Here’s what that means . . .
We’re not salesmen, we’re agency consultants
Our primary goal isn’t to sell you into a big project or an ongoing retainer. We’re here to help. We know hiring us will be a breeze if we do that well.
We start every relationship with a free discovery call or pilot project.
Instead of protecting the business, we protect our clients
This means we’re not afraid of losing money on a client or a project. Our clients are our business, so the only way to stay in business is to take exceptional care of our clients.
This is why we have a proven web design process that we’ve time-tested repeatedly. It ensures you get the best care and your project goes on without a hitch.
Instead of getting everything we can out of the relationship, we give everything we can to the relationship
We’re here to give, not take. When you provide a gift for someone, you want them to love it, use it, and be proud of it. Why? Because you’re proud of it. We want you to feel the same about our work. This means we take extreme ownership of everything we do and make it great for you.
This is precisely why our agency has a website guarantee.
Are you ready to hire a web agency?
At the end of the day, if your web design team can demonstrate vulnerability, you will experience a more profitable relationship and feel more inspired by the work they do for you.
If you’ve made it this far, you’re probably thinking, “I need someone like this to build my website for me.” We’d love to help. Here’s where to start.
Schedule a web agency discovery call
Scheduling a discovery call is excellent if you’re unsure of what you need and want to chat. We mostly chat for about an hour to dig deep and understand what you and your business are all about.