EarthCruiser builds luxury Overlanding vehicles. What began in Australia and made it’s mark in Bend, Oregon, is now an iconic global brand. To ensure the world saw EarthCruiser as the trustworthy brand they are, we created a website as exciting as the vehicles themselves.
Challenge
Any EarthCruiser owner trusts that their vehicle can traverse the toughest terrain without fail—because it will. But EarthCruiser found that that potential customers couldn’t navigate, let alone traverse their website without running into a problem. Not to mention, it didn’t display the quality of the products and services they provide.
Solution
The EarthCruiser website was full of generic messaging, dense architecture, and shallow details of what the brand actually offered. Embracing the creative direction of “Show, Not Tell” we reimagined the EarthCruiser website from the ground up. With rich media front-and-center, we unveiled a fresh experience that customers could trust.
Results
The transformation is an inspiring responsive website that shows EarthCruiser customers what’s possible for wherever life takes them. Furthermore, this project launched the future of the EarthCruiser digital experience, including a custom Vehicle Recommender that dynamically populates product recommendations for customers.
A lead generation machine
Part of the work included integrating the website with many of EarthCruiser’s marketing and sales systems, including HubSpot and MailChimp.
We set up the Vehicle Recommender so that the sales team could see each user’s recommendation, as well as their contact information so they could follow up and have visibility into what the customer is looking for.
Beyond the project
EarthCruiser.com launched without a hitch. Some team members even said it was the smoothest website launch they’d ever seen.
During this website redesign, we operated as a key extension of their marketing team. Much to the project’s success, we’ve taken over the management of the website and have continued working together on additional phases of website work to further enhanse the user experience.
Strategy
Information Architecture
Content Strategy
UX Strategy
Design
UI / UX Design
Visual Design
Content
Art Direction
Development
Front-end Development
Back-end Development
Quality Assurance
Consulting
