The problem is clear. Your customers are spending significantly more time online every day (thank you COVID-19). Therefore, the distant dream of redesigning your website someday is no longer just important—it’s urgent. You need a web design company to help.
You’re smart—and you know that if customers can’t find your business online, they’re finding your competition. You need a website that works.
So you’ve started looking for a web designer or web design company to help. But what you find is discouraging at best.
- Most web design agencies are always chasing new clients (because they can’t keep the ones they have).
- Most web design agencies keep their best ideas to themselves (because they’re afraid that they’ll be mocked if it’s dumb).
- Most web design agencies create distance in their client relationships (to protect themselves from being hurt when things go south).
Ironically, these flaws are why so many people have bad experiences with web design agencies in the first place.
Not to mention, it’s these flaws that hurt a web agency’s ability to forge a long-term relationship with their clients—and do great work! Because it causes them to avoid the difficult things that produce results.
Does that sound like the kind of web design partner you want to hire?
3 things to look for before you hire an agency
1. They do good work
This could go without saying, but your web design company needs to have a portfolio of work that proves their capability.
They don’t need a huge portfolio or even a portfolio of work with big clients like Google and Airbnb. What you should be looking for are website projects like yours. Their projects should have a style you like. Their projects should function how you like.
2. They make time to understand you
A lot of web design companies solve problems that don’t exist. In other words, they slap on a solution that doesn’t solve anything. A good web design companies always starts a relationship with understanding what you’re facing. If they don’t, they don’t care.
This means that your web design team should give first. They should give their time, money, and effort to understand you and try to win you over. This often takes the form of a discovery conversation or pilot project so they can dig into what you’re up against.
3. They’re not too expensive or too cheap
Too many people spend too much or too little on a website. They either hire an agency that has too much baggage and drama so it’s really expensive, or they hire a freelancer on Upwork that does a crappy job and hardly costs anything.
Think of your website like a car or a truck or a boat. It’s a machine that you buy to give you what you want. A good car or truck or boat gives you fun or comfort or safety.
If you were buying one today, you wouldn’t buy the most luxury option you could find because it would probably be way more than you need. You also wouldn’t buy the cheap crap because it wouldn’t be as fun or comfortable or safe.
You’d look for a car or a truck or a boat that’s going to be a good investment and will give you what you want. You should be willing to pay enough to ensure you get what you set out to get.
Don’t settle for cheap, easy, or sleazy
If you’ve been in business for any length of time (or watched The Godfather), you’ve heard the phrase, “It’s just business. It’s not personal.” That’s just a lie web design companies tell to preserve their own ego and self-confidence.
We believe business is personal.
This changes everything.
At Structure, we live and work by this code. Business is personal. This belief means we embrace uncommon levels of humility, selflessness, and transparency for the good of our clients.
We make everything about the client. Here’s what that means . . .
We’re not salesmen, we’re agency consultants
Our primary goal isn’t to sell you into a big project or an ongoing retainer. We’re here to help. We know that if we can do that really well, hiring us will be a breeze.
This is why we start every relationship with a free discovery call or pilot project.
Instead of protecting the business, we protect our clients
This means that we’re not afraid of losing money on a client or a project. Our clients are our business so the only way to stay in business is to take exceptional care of our clients.
This is why we have a proven web design process we’ve time tested over and over again. It ensures you get the best care and your project goes on without a hitch.
Instead of getting everything we can out of the relationship, we give everything we can to the relationship
We’re here to give, not take. When you give a gift to someone, you want them to love it and use it and be proud of it. Why? Because you’re proud of it. We want you to feel the same about our work. This means we take extreme ownership of everything we do and make it great for you.
This is exactly why our agency has a good website guarantee.
Are you ready to hire a web agency?
At the end of the day, if your web design team can demonstrate vulnerability, you will experience a more profitable relationship and you’ll feel more inspired by the work they do for you.
If you’ve made it this far, then you’re probably thinking “I need someone like this to build my website for me.” We’d love to help. Here’s where to start.
Schedule a web agency discovery call
If you’re not sure what you need and you just want to chat, scheduling a discovery call is a great place to start. Most of the time, we chat for about an hour to dig deep and really understand what you and your business are all about.
Start a free pilot project with our web design company
Submit a free pilot project with us and let us know how we can help. If you are happy with the result we will continue with the rest of the project. You’ll see quickly that we not only do great work but are great to work with.
