Feel like you’re constantly playing catch-up in your business?
Or maybe spinning in circles from market pressures you can’t control?
If you’ve found yourself in this position, it’s okay.
You’re not alone.
I’ve been there too.
In my early days with Structure, I was obsessed with what everyone ELSE was doing.
- Compared myself to competitors
- Constantly shifted strategies to match trends
- Priced myself lower and lower
It all culminated in 2022 when I hit a pain line.
In 2022, Structure was stuck in the quantity-over-quality game of web design.
We cut prices, sped up production, and tried to keep up with a shifting market. It didn’t work.
You know why?
Because by dropping our prices, outsourcing work, and increasing speed…
We inadvertently lost our value.
The thing that made us special.
I had a moment of clarity: the problem wasn’t “out there.”
It was “in here.”
Our vision had dried up, and we’d lost sight of what mattered.
Our vision, our beliefs, and the unique value we could deliver was becoming a thing of the past.
And we could feel it.
Something had to change. Fast.
We stopped reacting to trends and realigned with our values.
It wasn’t easy, but it worked: we tripled our team, tripled our revenue, and delivered exponential results.
Here’s what I learned:
I had to shift my mindset from transactional to transformational.
Transformational leaders disrupt the market by controlling what matters: their vision, values, and actions.
Transactional leaders? They react and become casualties in someone else’s mission.
You can’t sustainably grow a business like that.
The choice is simple: keep reacting to trends, or start leading with clarity and confidence.
If you’re ready to build a resilient business in the digital age, here’s how we can help:
- Start with our free Digital Maturity Assessment™ to reveal blind spots and opportunities you can address right now to move your business forward.
- Schedule a free virtual Digital Strategy Session where we’ll map out a tailored plan to transform your business vision into reality.
It’s time to get on-mission and build a BOOMING business—no matter what the market throws at you.
–Simon Villeneuve
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