It’s Simon from Structure with Digital Discovery Daily Tip #2. Let’s discuss Day Trading vs. Compound Interest in digital marketing and which approach to use for your business.
If you’re a marketing leader in a values-focused & family-owned business, you’re probably feeling pressure to capitalize on growth.
It might be healthy, strategic pressure. Or it might be unhealthy, drive-by-delegation pressure.
Either way, it’s your job to develop an impactful digital presence that aligns with your company’s expansion.
But it’s not just about expansion; it’s also about integrating your deeply-rooted family values into every aspect of your digital presence.
And you need a plan, quickly.
You can adopt one of two approaches to marketing investments:
- Day Trading: Immediate, short-term returns.
- Compound Interest: Strategies that take time but offer exponential growth.
“Play long-term games, with long-term people. All returns in life, whether in wealth, relationships, or knowledge, come from compound interest.”
Naval Ravikant
If you’re in a rush to collect short-term gains for a tech start-up, day trading might be your go-to approach.
But if you’re helping build a company that values longevity, authenticity, and sustained growth, building compound interest is your best bet.
So, how can you build compound interest in your marketing efforts starting today?
- Create Helpful Content: Like a YouTube video that helps customers understand or use your product or service better.
- Develop a Lead Generator: Attracts high-quality leads to your brand until you take it down.
- Gather Authentic & Actionable Feedback: Invite trusted customers to record themselves reviewing your website and providing feedback so you can connect better with them in the future.
Building compound interest is about taking meaningful action today that aligns with your long-term goals of preserving the integrity and values of your company.
I hope this tip gives you some real ways to take quick action today to capitalize on long-term growth.
Always here to help,
Simon Villeneuve
Founder & CEO, Structure
At Structure, we believe value-based, family-owned businesses carry the power to shape the future and leave a lasting impact. This is because business isn’t just business; it’s personal.
So, we help them quickly establish lasting digital growth to support their physical expansion.
If you’re part of a mid-market family-owned business like this and care deeply about making a lasting impact, I invite you to keep following along!
When you’re ready, schedule an introduction call so we can get to know one another.
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