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Website Copy Questionnaire
Step
1
of
9
11%
The Business
What is your "public facing" business name?
(Required)
Do you have a physical location that customers visit to buy from you?
(Required)
Yes, we have one location
Yes, we have multiple locations
No, we’re all online
How many years has the business been operational?
(Required)
What do you love most about the company?
(Required)
The Customer
Is your customer a consumer or business?
(Required)
B2C (Business to Consumer)
B2B (Business to Business)
Both
Who is your “bread and butter” customer?
(Required)
What does the perfect customer need from you?
(Required)
What character or personality traits do some of your customers share?
(Required)
The Competition
Who are your direct competitors?
(Required)
Competitor Name
Competitor Website
Add
Remove
How are you better than your competitors? (this can be in any way, shape, or form)
(Required)
Why do people choose you over your competitors?
(Required)
The Problem
What is the primary physical problem you solve for your customers?
(Required)
How do customers feel when they have this problem?
(Required)
How does this problem affect how your customer sees themselves?
(Required)
The Solution
What solutions do you provide to your customers problems?
(Required)
What is the price range for what you offer?
(Required)
What is the turnaround time on what you offer?
(Required)
Why might potential customers have a hard time saying yes to what you offer?
(Required)
Give us a few roadblocks.
The Call to Action
What do you want people to do when they visit your website?
(Required)
There should only be one core goal.
Describe your client experience, from first touchpoint to a sale.
(Required)
Are there any additional milestones or important parts of your process?
(Required)
The Result
What aspect of your sales pitch or offer has been the most effective at converting customers?
How do you want your clients feel when you've solved their problem?
(Required)
Have you ever surveyed or interviewed your customers? If so please drop a link to the relevant material.
(Required)
What does success look like for your customer? What happens if they hire you to help?
(Required)
What does failure look like for your customer? What if they don't hire you to help?
(Required)
Your Brand
What are your values as a business?
(Required)
How do you prefer your website to read?
(Required)
Formal and professional
Casual and conversational
Are there any words or phrases we should not use in your copy? Anything that would be unappealing to your ideal client?
(Required)
Anything we missed?
We want to know as much about you and your business as possible, so drop in anything else that you think I should know:
Your Information
Name
(Required)
First
Last
Email
(Required)
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