Tired of spreading your marketing too thin? This Digital Growth Training with Simon, CEO of Structure, cuts through the noise and shows you how to focus your energy where it matters most. Learn how to build a sniper marketing focused strategy that drives real results, not just impressions.
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What This Digital Growth Training Covers
- Why more marketing activity isn’t better—focus beats volume
- Common traps leaders fall into with marketing strategy
- The difference between short-range and long-range growth tactics
- How to apply the “sniper stack” to simplify and scale
- The 10-3-1 model to align vision, mission, and execution
- Core marketing channels and how to pick the right one
- The Unfailing Growth System: a flywheel for sustainable success
🔑 Sniper Marketing Key Points & Takeaways
- Effort ≠ Results: Energy without direction won’t move the needle.
- Sniper > Shotgun: Spread marketing doesn’t equal strong marketing.
- Focus creates freedom: One product, one channel, one funnel can generate millions.
- Feedback drives growth: Marketing must lead to sales. No feedback = no growth.
- Business is personal: Growth isn’t just for your company—it’s for you as a leader.
✅ Action Steps for Leaders
- Draw your 10-3-1 Pyramid: Define your 10-year vision, 3-year mission, and 1-year goals.
- Identify your sniper stack: Choose 1 product, 1 channel, 1 funnel—commit for 1 year.
- Stop guessing: Build your marketing on data and outcomes, not feelings.
- Run the Unfailing Growth System: Align → Activate → Amplify → Accelerate.
- Track these three metrics: New customers per month, average revenue per account, and customer acquisition cost.
Sniper Marketing: View the Deck
Digital Growth Training Transcript
The Core Question
Do we need to be on every channel?
- Many leaders feel pressure to do everything, be everywhere.
- But that leads to dilution, chaos, and burnout.
The Marketing Mass Method
- Spray and pray tactics lead to poor outcomes.
- The firehose of LinkedIn, blogs, ads, newsletters—scattered and unclear.
- Effort ≠ results. Neither does energy or enthusiasm.
- Focus is what works.
Mindset Shift: From Chaos to Clarity
- You’re not crazy. You’re just growing.
- Growth is a math problem. There’s always an answer.
- Stop being scared to miss—start learning how to aim.
The Sniper vs. Shotgun Metaphor
- Shotgun = short range, spread, unpredictable.
- Sniper = long range, precision, one hit.
- Most businesses use the wrong tool for the job.
Why Leaders Get It Wrong
- Ignorant – don’t know the difference between tactics.
- Inexperienced – haven’t seen what works.
- Scared to miss – so they hedge and try everything.
- Real mastery starts by focusing on one area.
Simon’s Personal Fitness Transformation (Analogy)
- From 190 lbs and hungover → 160 lbs and energized.
- What changed? Focus + a system.
- No more chasing feelings. Metrics, structure, and discipline win.
The Sniper System: Unfailing Growth Framework
System = Ten, Three, One (10-3-1) North Star
- 10-Year Vision – Big, bold, exponential future.
- 3-Year Mission – Double key results.
- 1-Year Goals – Three specific targets.
Three Ways to Grow
- New customers
- Repeat customers
- Increased lifetime value
Use the Revenue Expansion Elevator to structure offers from free → premium.
Channels & Funnels
Two Layers:
- Channels – where you get attention
- Funnels – how you convert leads
Four Channel Types:
- Earned Media
- SEO
- Paid Ads
- Cold Outreach
Not all are equal. Pick one based on ROI, speed, and alignment.
Build Your Sniper Stack
One product, one channel, one funnel
- Commit for one year or $1M, whichever comes first.
- Create your stack. Run it until it works. Then stack another.
The Unfailing Growth Flywheel
- Alignment – clarity on vision and goals
- Activation – build and launch the sniper stack
- Amplification – content and campaigns
- Acceleration – optimize, reinvest, refine
Feedback is the F-Word (That You Need)
Marketing must lead to sales. Track:
- New Customers Per Month
- Average Revenue Per Account (ARPA)
- Customer Acquisition Cost (CAC) and Payback Period
Client Story: Western Interlock
- Focused only on SEO + one funnel + one product
- Created 350+ blog posts, dominating the search landscape
- Result: 10M+ views, massive ROI, sniper success
Final Words On Sniper Marketing
Let’s build sniper marketing that actually scales.
You’re not behind. You’re learning.
Focus is your freedom. Clarity is your competitive advantage.
Sniper Marketing: Frequently Asked Questions
- What if I’m already on multiple channels? Great—choose one to go all-in on for a year and see if it works.
- Does this work for my industry? Yes. The system is built on human behavior and is applicable across various sectors.
- What if I can’t track results? Then your first job is to fix your feedback loop. Without clarity, there is no control.
- Can I use more than one sniper stack? Only after your first one is driving results. Stack, don’t scatter.
🚀 Want to install this Digital Growth System in your business?
- Join a Digital Strategy Workshop ($15k – credited towards future work.)
- Only two spots available per month – apply today
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