If you’re looking for an uncommon blend of impactful fractional CMO agency and services alongside a relational marketing mentor, you just found it.
the reality
If you’re like most marketing leaders, you know what you want but don’t know how to get there…
Results aren’t coming fast enough to fill the gaping holes
Systems and processes aren’t keeping up with the speed of your ideas
Marketing initiatives aren’t clear enough for your marketing team to run with
Dealing with these challenges by yourself is costly, frustrating, and limitingâŚ
You need a better plan.
your fractional CMO
Hi, I’m Simon!
Iâm a Fractional CMO and the Founder & CEO of Structure, the most personal digital marketing agency you’ll ever find.
With over fifteen years of marketing experience, Iâve:
- Scaled multiple companies, including an online course that we scaled to 100+ customers within the first few months.
- Generated over $10 million for my clients in private equity, manufacturing, and transportation in the last few years.
- Happily married to my middle-school sweetheart Rebekah for 12 years. Together, weâre raising four children, ages 5-10.
Iâve helped countless founders, corporate executives, and their teams clarify their goals, improve their results, and achieve extraordinary impact without sacrificing their personal or family lives. I believe that Business Is Personalâ˘, and winning in the boardroom starts with winning in the playroom.
I tailor my fractional consultant marketing to meet your unique needs and goals. Whether youâre looking to grow your business, gain back time, or create transformational marketplace results, Iâm here to help.
how we can help
A Fractional CMO Agency is often needed when…
Lack of In-House Expertise
Small and medium-sized businesses may lack the resources or expertise to have a full-time Chief Marketing Officer (CMO) on staff. Hiring a fractional CMO agency provides access to high-level marketing strategy without the expense of a full-time executive.
Scaling Challenges
Companies experiencing rapid growth often struggle to keep up with their marketing needs. A fractional CMO can provide scalable solutions and marketing leadership to support growth without the commitment of hiring a permanent executive.
Need for Strategic Guidance
Business founders and SME marketing leaders may feel overwhelmed by the complexity of modern marketing. A fractional CMO offers strategic guidance and mentorship to help navigate challenges and seize opportunities.
Accelerating Results
When results aren’t meeting expectations or coming fast enough, bringing in a fractional CMO can inject new ideas, processes, and strategies to accelerate growth and improve outcomes.
Resource Optimization
Organizations looking to optimize their marketing resources may turn to a fractional CMO to streamline processes, prioritize initiatives, and ensure maximum return on investment.
Objective Perspective
External fractional CMOs bring fresh perspectives and unbiased insights that can uncover hidden opportunities and address blind spots within the organization.
how it works
Our 3-step outsourced fractional CMO agency & services consulting process
step 1
Digital Discovery Sessionâ˘
Weâll help you assess your business strategy, processes, and technology across all dimensions and chart a roadmap to success.
This includes identifying gaps between your current organizational capabilities and future state goals, evaluating risks, and determining strategic priorities.
step 2
Digital Vision Workshopâ˘
Weâll walk you through assessments and exercises before, during, and after our in-person collaborative workshop.
Youâll discover precisely how your organization can leverage digital technologies to streamline operations, enhance productivity, and boost your bottom line.
step 3
Digital Transformation Consultingâ˘
Lastly, we’ll zero in during Transformational Consulting sessions, whether in-person in Scottsdale, AZ, or Virtually.
The consulting sessions can be completed at a cadence that works with your unique vision, goals, and needs. Often, our clients choose weekly, monthly, or quarterly interactions.
our packages
Fractional CMO Service Options
- Digital Maturity Assessment
- Digital Vision Workshop
- 60-min Consulting Sessions (52)
- Digital Maturity Assessment
- Digital Vision Workshop
- 60-min Consulting Sessions (12)
- Digital Maturity Assessment
- Digital Vision Workshop
- 60-min Consulting Sessions (4)
the right fit
Is Structure the right Fractional CMO Agency for you?
Consulting with a Fractional CMO agency is not for everyone, but it might be the next best step for you. Does one or more of these realities describe you?
- Your organization is generating $5M or more per year.
- You want to grow your organization, transform your team, and succeed in life.
- You value investing in resources and relationships that get you where you want to go faster.
If this sounds like you, schedule a Discovery Call to see if we click. The session is free, and even if weâre not a fit, youâll walk away with greater clarity about your next steps.
Fractional CMO Agency FAQs
Common questions about our outsourced fractional CMO agency & services
How does a fractional CMO agency help companies achieve a greater return on marketing investment?
A fractional CMO helps companies achieve a greater marketing ROI by giving them two things they don’t already have: insight and ideas.
- Their disruptive insights will shake the crust off and help you and your team see layers under the surface that you’re not seeing now.
- Their innovative ideas will help you see possibilities or solutions you would never have thought of on your own.
Both of these things will help you find breakthrough and move forward with confidence.
How does hiring a fractional CMO agency compare to other marketing talent?
It’s simple: back of the boat vs front of the boat.
A fractional CMO will position themselves on the front of the boat, directing and guiding you forward.
Marketing talent, on the other hand, exists to do the work required to steer the ship int the direction the fractional CMO is pointing.
Without a marketing leader at the helm, whether that be an in-house CMO or outsourced CMO, your marketing talent won’t know where to put their effortsâno matter how expensive they are!
Can an outsourced CMO can really get to know your business?
It honestly depends on the interim CMO. An experienced marketing consultant with a proven process is much more likely to accurately understand the nuances of your situation and your unique business, and apply strategic marketing plans to help you achieve your goals. You can almost guarantee they’ll provide insight and ideas that take you further than where you are now.
On the other hand, a newer consultant without a process or specific offering is likely to be just winging itâthey’ll likely be cheaper but they’re less likely to pan out.
When is the right time to hire a fractional chief marketing officer?
There are some particular signs and situations that businesses can be aware of to determine when it’s the right time to hire a fractional CMO, leverage their expertise, and accelerate growth.
Here are some situations where a business might know it’s the right time to hire a fractional Chief Marketing Officer (CMO):
- Growing Pains: When a company is experiencing rapid growth but lacks the internal resources or expertise to effectively manage its expanding marketing function, hiring a fractional CMO agency can provide the necessary strategic marketing leadership and support.
- Strategic Inflection Points: During periods of significant change or transition, such as launching a new product or entering a new market, bringing in a fractional CMO can ensure that the marketing strategy aligns with the company’s evolving goals and objectives.
- Limited Budget: Hiring a full-time CMO may not be financially feasible for small and medium-sized businesses with a small marketing department or limited marketing budget. A fractional CMO offers a cost-effective solution, providing part-time access to high-level marketing expertise.
- Need for Specialized Skills: When a company requires specialized marketing expertise that is not available internally, such as in areas like digital marketing, branding, or market research, hiring a fractional CMO with relevant experience can fill this gap and drive results.
- Desire for External Perspective: Businesses seeking fresh insights and unbiased feedback on their marketing strategy and execution may benefit from engaging a fractional CMO who can offer an external perspective and identify areas for improvement.
- Scaling Operations: As a company scales its operations, it may encounter challenges related to scalability, efficiency, and alignment across marketing channels. A fractional CMO can help optimize marketing processes and suggest marketing automation systems to support scalable growth.
- Struggling to Achieve Results: If a company’s marketing campaign efforts are failing to deliver the desired results or meet performance targets, bringing in a fractional CMO can provide a fresh perspective, identify underlying issues, and implement a comprehensive marketing strategy to course-correct and drive success.