Hello, I’m Simon Villeneuve
I’m a creative and brand strategist who helps founders and teams turn ambiguous business problems into clear positioning, narratives, experiences, products, and campaigns.
Here are a few examples of my strategic work
Warrick
Brand Repositioning & Experience
Repositioned a 20-year leadership consultancy through founder and customer research, naming, messaging, and digital experience.
Black Rock Coffee / FUEL
Brand Narrative & Product Launch
Led brand discovery and narrative development that culminated in the launch story and on-pack copy for FUEL.
Western Interlock
Content & Creative Platform
Turned customer education into a scalable content platform that grew traffic, sales calls, and a 12K+ subscriber YouTube audience.
How I typically work
Problem → Discovery → Insight → Strategy → Creation → Launch → Feedback