Brand strategy is simple. It starts with three questions.
- Who are you?
- What do you do?
- And why does it matter?
Together these questions provide a litmus test for the strength (or weakness) of your brand. The first question is fairly easy for most companies to answer. The second is a little harder. But the third question is almost impossible for most organizations.
The cold, hard, sad truth is that people don’t buy what you do, they buy why you do it. Unless you have compelling answers to all three questions, you don’t have a strong brand—you have a weak one. And even more, if you don’t know why your customers would buy from you, they don’t either.
Through an exciting process of research and validation, you’ll end up with a filter for who you are and how you act. But first, we’ll need to seek answers to these three questions—for you, for me, and most importantly, your customers.
We’ll interview you, your sales team, and your customers to see what makes people choose you over your competitors. Most importantly, you’ll learn more than what you believe about your company and your customers—you’ll grow in how you believe in yourself.
Brand Strategy could include any of these services: